Your sector
The same law, but it lands differently on every business
A gym with a 14 day trial, a coffee box every four weeks and an app with an introductory price each need different emails sent at different times, and different refund sums. Pick your kind of business to see what the law asks of you and what we do about it.
- Gyms and fitnessFrom 1 January 2027 gyms must remind members before charging them, let online joiners cancel online in one step, give 14 days to change their mind and refund within 14 days. What it means for trials, annual plans and add-ons, and how we do it for you.
- Meal and coffee boxesFrom 1 January 2027 food and drink box businesses must remind subscribers before charging them, let them cancel online in one step and refund within 14 days, keeping only the boxes already delivered. What it means for skips, offers and refunds, and how we do it for you.
- Pet food and suppliesFrom 1 January 2027 pet food, litter, treat and flea treatment subscriptions must remind customers before each charge they are due, give 14 days to change their mind and let customers cancel online in one step. How it works when the customer sets the frequency, and how we do it for you.
- Memberships and clubsFrom 1 January 2027 clubs, associations, co-working spaces and family memberships must remind members before every annual renewal, give 14 days to change their mind each time, and let online joiners cancel online in one step. What it means for anniversary renewals and bundles, and how we do it for you.
- Apps and softwareFrom 1 January 2027 apps and software sold to UK customers must email before a free trial or introductory price ends, give 14 days to change their mind, and let web subscribers cancel on the web in one step. What it means for trials, annual plans and content, and how we do it for you.
- PublishersFrom 1 January 2027 digital and print publishers must email subscribers before an introductory offer ends and before every annual renewal, give 14 days to change their mind, and let online subscribers cancel online in one step. What it means for offers, print and content, and how we do it for you.
Find out what your sign-up page is missing
Paste the address of the page where customers join. In under a minute you get a score out of 100 and a plain list of what to add.